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  • Writer's pictureSOLANGE MIZRAHI

The Power of Strategic Connections

If you are a foreign company looking to enter the Brazilian market, it is crucial to understand the importance of strategic connections when initiating the process of going public in the country. In this article, we will address in a practical and professional manner how these partnerships can be essential for the success of your business. Through strategic alliances and efficient networking, it is possible to overcome challenges and capitalize on opportunities presented by the Brazilian market. Let's explore the best strategies for establishing strong connections and commencing the initial public offering (IPO) process effectively."

Entering the Brazilian market and considering going public is a significant step for foreign companies. It is not just a financial move but also a strategy for growth and expansion. However, this journey involves challenges that can be more effectively overcome with the support of strategic connections.

The Role of Strategic Connections

Strategic connections can encompass a wide range of relationships, including partnerships with other companies, financial institutions, local consultants, regulatory bodies, and even experienced professionals in initial public offerings (IPOs). These connections play a crucial role for various reasons:

  1. Guidance and Consulting: Experienced partners can provide valuable guidance and insights into the capital market in Brazil, regulatory requirements, and best practices.

  2. Access to Financial Resources: Strategic connections can facilitate access to investors and the necessary funding for going public.

  3. Risk Reduction: By establishing relationships with local experts, your company can reduce the risks associated with going public and ensure the process is conducted efficiently.

  4. Credibility and Trust: Strong partnerships and strategic connections can enhance your company's credibility with investors and the overall market.

Strategies for Establishing Solid Connections

Now that we understand the importance of strategic connections, let's explore some strategies for establishing them effectively:

  1. Hire Local Consultants: Engaging local consultants with specialized knowledge can be a fundamental step in creating strategic connections in Brazil.

  2. Attend Events and Business Networks: Attending conferences, trade fairs, and networking events is an effective way to meet influential professionals and potential partners.

  3. Explore Local Business Partnerships: Consider establishing partnerships with Brazilian companies that share common interests and goals.

  4. Use Online Platforms: Professional social networks and online business platforms can be valuable tools for connecting with professionals and companies in Brazil.


Going public in Brazil is a challenging process but also filled with opportunities. By building strategic connections and establishing strong partnerships, foreign companies can more effectively navigate challenges and capitalize on opportunities in the Brazilian market. Leveraging local knowledge and relying on the support of experienced partners is a secure path toward success. Therefore, start building your strategic connections and be prepared for a successful public offering in Brazil.

Continue following our blog for more information and tips on expanding your business in the Brazilian market. We are here to assist you at every stage of your growth. Discover how Maldonado Leal can help you succeed in the Brazilian market."

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